About Us

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Award-winning Hair Pro and international Art Director Rae Palmer has more than 25 years of experience at the forefront of the UK hairdressing industry. She is the Founder and MD of WELOVE and has designed WELOVE Purple Hearts Club to provide qualified, certified, professional standards of Hairdressing in our industry.

WELOVE Purple Hearts Club provides the solution to inferior services by setting the new professional educational standards, leading the way for hair pros around the world. 

Clients can use our WELOVE Purple Hearts Club directory to find professional Stylists who are educated beyond the basic National Vocational Qualification (NVQ). Their achievements in our Purple Hearts programme show commitment, quality, and excellence beyond elementary requirements. Clients can feel confident selecting their Stylist from our directory as they know they are being connected with a certified, recognised, and experienced Hairdressing professional.

Stylists can also use our WELOVE Purple Hearts Club directory to find recommended Educators. Our advanced Educators are world-class and undergo rigorous training to be recognised as such by WELOVE. With many unqualified people claiming to be able to teach, it is vital that Stylists have a way to identify high-quality, experienced and professional Educators. Stylists can use our directory to find the world-class Educator they are looking for.